Rolex and Tiger Woods: a partnership for a new challenge

The American golfer will join the family of ambassadors of the brand on 1 January 2012

Geneva, 5 October 2011 – In keeping with its passion for excellence and its long-standing commitment to the world of golf, Rolex is proud to announce its partnership with American golfer Tiger Woods.

This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport’s global appeal. It also constitutes a joint commitment to the future.

Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf. The brand is committed to accompanying him in his new challenges.

Tiger Woods is joining the family of Rolex ambassadors, who are chosen for their talent, their perseverance and their ability to communicate their passion for their sport. They include emerging young champions as well as established top male and female golfers.

The association between Rolex and golf stretches back to the 1960s with the brand’s support for the “Big Three” – Arnold Palmer, Jack Nicklaus and Gary Player. Since then, the relationship has constantly been enriched. Today, it translates into partnerships not only with players but also with the leading and most prestigious actors in the world of golf, the governing bodies or the major professional tours and tournaments.